• October 6, 2022
• Written By: AA Concierge

In this episode, we talk about marketing in the Web3 space with Amanda Cassatt from Seratonin and Mojito.

Amanda is a marketing genius who helped start some of the most well-known projects in web3 she has helped grow Decentraland, PROOF, Moonbirds, gmoney, Ethereum and many more.

As we all know, the marketing landscape is changing faster than ever before. Web2 and Web3 are both drastically different and it’s hard to keep up!

In this episode, we discuss the difference between the two eras, the importance of communities, and what questions you should ask yourself to improve your overall marketing strategy for your Web3 project.

The 3 things you will learn: 

1. Differences between Web2 and Web3 marketing
2. How to avoid common pitfalls when launching a new Web3 project
3. How to grow your first 1000 community members

RESOURCES DISCUSSED:

• Seratonin | Website
• Mojito | Website
• PROOF | Website
• Moonbirds | Website
• gmoney | Website
• Ender’s Game | Amazon
• Snow Crash | Amazon
• The Three-Body Problem | Amazon
• Diaspora | Amazon
• Nexus by Ramez Naam | Amazon
• ConsenSys | Website
• MetaMask | Website
• Infura | Website
• Gitcoin | Website
• Ujo | Twitter
• Audius | Website
• Ethereum | Website
• Truffle | Website
• Polygon | Website
• Decentraland | Website
• World of Women | Website
• 1,000 True Fans | Article
• Franklin | Website
• Why We Sleep by Matthew Walker  | Amazon

PEOPLE:

• Howard Kingston | Twitter
• Amanda Cassatt | Twitter

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